On-page & off-page SEO
There are over 4.66 billion internet users worldwide, and Google ranks as the number one most visited website of all time. With billions of people accessing the internet to look for a product or service, answers their problems, and entertain themselves, you can capture those impressions with the right SEO strategy.
In essence, SEO is a complex process of techniques aimed to help you rank high on search engine results page (SERP), so your potential clients see you when they are actively looking for your product or service. SEO includes on-page and off-page SEO techniques. Both are crucial in creating a truly successful SEO campaign.
On-page SEO includes all the measures you do to optimize your website so search engine bots can read into it and rank it on search results when potential clients look for your type of business. This includes keyword optimization and back-end or technical optimization. In comparison, off-page SEO is all the measures you do outside your own website to rank high on search engine results pages. This includes backlinking, local search engine optimization services, and social promotions, to name some.
Omni’s search engine optimization services are proven and tested methods that will ensure that you get in front of your customers when they need you.
Paid search & paid media
Search Engine Marketing or paid search remains to be the most preferred digital marketing strategy by digital marketers. It is the most effective way to promote and grow your business. But with over 60% of the world population actively using the internet, the marketplace has become very competitive.
Paid search is a digital marketing strategy that drives traffic to a website through paid advertisements that help these websites appear on search engine results pages when potential clients search for keywords directly related to your business.
In a nutshell, Paid search gives businesses the opportunity to put their ads in front of customers who are at that moment searching for their exact type of business.
While it is a powerful way to get found and bring eyeballs to your business, it has to be done properly and strategically, so you get it in front of the right customers and get the best ROI.
Paid media utilizes similar tactics on platforms such as Faecbook, Twitter, Linkedin, and more to get you infront of the right audience who has an interest in what you have to offer.
Converion Rate Optimization
Conversion Rate Optimization or CRO is the process of evaluating the results of current paid search or paid media campaigns to identify opportunities for improved conversion costs and scalability.
When running Paid search or Paid media campaigns, your objective is to reach the right audience for the most effective costs. Oftentimes, you're monitoring metrics such as cost per click (CPC), click-through rate (CTR), return on amount spent (ROAS), etc.
If you have a sizable budget, the difference of a CPC of $0.50 compared to $1.00 makes a huge difference in the success of your campaign. CRO brings your costs down through strategic analysis.
Ensure you're making the most of your budget with Omni Agency!
Tried and true five step process
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