A pay-per-click campaign is a marketing strategy that uses search engine advertising to drive traffic to a website or page. Advertisers bid on certain keywords they think their potential customers would use when searching for their service or product. When a user types in a keyword that the advertiser bid on and then clicks the advertiser’s ad to visit their website, they pay a certain amount per click on that ad.
Pay-per-click campaigns can be your business’ top revenue-generating stream if done right. Otherwise, you might as well be flushing money down the drain.
The key to a successful pay-per-click campaign is proper planning and research. Before setting up and launching your campaign, you need to be prepared with all the information you need to bid on the right keywords, a compelling ad copy, a landing page with persuasive and relevant content, a clear call-to-action, and a campaign with a good quality score.
After setting it up, constant monitoring and split testing of the campaigns are crucial in maximizing your ROI. Pay-per-click campaigns are a science. They should be done by expert pay-per-click specialists who know exactly how it’s done.
Lead Generation Marketing
Growing your business involves one primary thing: a constant stream of customers. But your customers won’t just come to you from nowhere. You need to get in front of them and show them who you are.
Now, every sales process starts with attracting interest from your target audience, converting them from strangers into potential customers, closing them into an actual sale, and then nurturing them, so they become repeat customers.
Lead generation plays a crucial part in your sales process. Cold calling or cold email marketing can be time-consuming and are less effective. Closing these kinds of leads involves hard selling. This is solved by lead generation campaigns whose focus is to generate warm leads. Warm leads are potential customers who have already expressed interest in your product or service but still need some nurturing to close. With lead generation campaigns, you get yourself leads that may not be ready to buy yet but has the intention to. Closing them is then easier.
Omni offers lead generation marketing services that are performance-driven and results-oriented. You need leads to keep your business running and to scale. We’ll give them to you.
Tried and true five step process
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