Service

Crypto Social Media Marketing

Over 1.2 million community members and followers driven across crypto launches like Scratcher, Bluff, Wagmi, and Slingshot. Five years of building crypto socials from zero to category-leading, with an X-first growth playbook designed for the channel where crypto & Igaming live.
What We Solve
We build crypto socials from zero, then scale them into community engines that drive brand value. Five years on X has given us a tested playbook of organic growth levers (narrative timing, content velocity, raid mechanics, reply tactics, engagement groups) layered with paid amplification techniques that multiply organic performance. Every account starts with a growth thesis tied to a business outcome, then runs against a daily content cadence engineered to convert attention into engagement that maps to sign-ups, holders, and on-chain activity. Our solutions are typically end to end from premium asset creation (video, graphics &, copy) to growth management. We work with your team allowing plenty of optional opportunities for input and as your subject matter experts providing guidance on what we believe is best.
Best Fit For

  • Pre-token launch teams building community and waitlist momentum from zero

  • Post-token launch brands scaling followers, engagement, and on-chain attention

  • Exchanges, DeFi protocols, NFT projects, Web3 gaming studios, and iGaming brands

  • Founders with low-engagement social presence ready to scale aggressively

  • Teams treating X (Twitter) as the primary growth and brand-building channel

Why Most Crypto Socials Don't Grow
Most crypto brands launch social accounts and never break out of the early-stage. Follower counts climb slowly. Engagement stays flat. Brand equity massively lags behind. By the time the brand needs to mobilize an audience for a launch, raid, or partnership announcement, the community is too small and too disengaged to move anything. Our growth machine is built for quick impact. As a brand, organic alone isn’t powerful enough to build a significant community or brand. We leverage our network to supercharge your content reach, engagement, and ultimately growth. Over 5 years specialized in X and community is what enables us to take your brand to 5k, 10k or 50k followers in a short time horizon. Across Scratcher, Bluff, Wagmi, and Slingshot we've driven over 1.2 million community members and followers using these exact mechanics. The communities didn't grow because we posted more. They grew because we matched content cadence, narrative timing, and paid amplification to the way crypto Twitter actually rewards growth.

What Includes

Growth Strategy and Account Architecture
Strategic foundation for your social presence including audience definition, brand voice, content pillars, and account architecture decisions like single-brand versus multi-account ecosystems and founder-led versus brand-led voice. Built around your stage, category, and the audience you actually need to reach.
Community Engagement and Reply Game
Coordinated daily engagement across team accounts and key narrative threads, including reply game on adjacent high-traffic accounts, community management on your own posts, and the ritualized engagement work that compounds follower growth over time.
Paid Social Amplification
Targeted paid amplification on X to extend the reach of organic content that's already gaining traction, plus boosted campaigns tied to specific business outcomes like waitlist sign-ups, wallet connects, and holder acquisition. Paid and organic operate as one campaign system.
Content Strategy and Daily Production
Daily content production across the formats X actually rewards: threads, shitposts, memes, video, longform analysis, and timely commentary on narrative cycles. Every piece is designed to perform within the platform's specific engagement mechanics and the audience your product needs to reach.
Growth Hacks and Activation Campaigns
Raids, giveaways, AMA campaigns, partnership swaps, narrative coordination plays, and the time-sensitive activations that produce step-change follower growth. Built around moments that already exist in the market or moments we create on your behalf.
Performance Reporting and Optimization
Weekly reporting on follower growth, engagement quality, community sentiment, and business impact across referrals, sign-ups, and on-chain activity. Content iteration runs continuously based on what's pulling weight and what needs to be replaced.
Growth Strategy and Account Architecture
Strategic foundation for your social presence including audience definition, brand voice, content pillars, and account architecture decisions like single-brand versus multi-account ecosystems and founder-led versus brand-led voice. Built around your stage, category, and the audience you actually need to reach.
Content Strategy and Daily Production
Daily content production across the formats X actually rewards: threads, shitposts, memes, video, longform analysis, and timely commentary on narrative cycles. Every piece is designed to perform within the platform's specific engagement mechanics and the audience your product needs to reach.
Community Engagement and Reply Game
Coordinated daily engagement across team accounts and key narrative threads, including reply game on adjacent high-traffic accounts, community management on your own posts, and the ritualized engagement work that compounds follower growth over time.
Growth Hacks and Activation Campaigns
Raids, giveaways, AMA campaigns, partnership swaps, narrative coordination plays, and the time-sensitive activations that produce step-change follower growth. Built around moments that already exist in the market or moments we create on your behalf.
Paid Social Amplification
Targeted paid amplification on X to extend the reach of organic content that's already gaining traction, plus boosted campaigns tied to specific business outcomes like waitlist sign-ups, wallet connects, and holder acquisition. Paid and organic operate as one campaign system.
Performance Reporting and Optimization
Weekly reporting on follower growth, engagement quality, community sentiment, and business impact across referrals, sign-ups, and on-chain activity. Content iteration runs continuously based on what's pulling weight and what needs to be replaced.
Works

Featured cases of 2026

100+ clients. $75M+ raised. 25 token launches. Billions in trading volume. A look at how we’ve partnered with leading Web3 brands to drive growth.
View all works
View all works

Crypto Paid Advertising

Crypto Social Media Marketing

Crypto Strategy Planning

450M Impressions

Driving 620K Crypto-Native Site Users to Polkadot's Ecosystem

Crypto Paid Advertising

Crypto Social Media Marketing

Crypto Strategy Planning

450M Impressions

Driving 620K Crypto-Native Site Users to Polkadot's Ecosystem

Crypto Influencer Marketing

Community Management

Crypto Strategy Planning

20X ROI on Spend

Driving 20X ROI for Scratcher Through Streamer and Community Activation

Crypto Influencer Marketing

Community Management

Crypto Strategy Planning

20X ROI on Spend

Driving 20X ROI for Scratcher Through Streamer and Community Activation

FAQ

We've got the answers.

We've got the answers.

How much does a crypto social media marketing agency cost?

Crypto social media agency retainers typically range from $5K to $25K per month depending on scope, content output, and whether paid amplification is included. The biggest cost drivers are content velocity and channel mix. Brands needing daily output across multiple formats and platforms scale toward the higher end, while brands focused on a single channel (usually X) with weekly content production sit lower. Paid amplification budget is optional but can be scoped separately and usually starts around $5K per month for meaningful test cycles. We scope around outcomes like follower growth velocity, engagement quality, and business impact, with content output volume calibrated to what those outcomes require.

How much does a crypto social media marketing agency cost?

Crypto social media agency retainers typically range from $5K to $25K per month depending on scope, content output, and whether paid amplification is included. The biggest cost drivers are content velocity and channel mix. Brands needing daily output across multiple formats and platforms scale toward the higher end, while brands focused on a single channel (usually X) with weekly content production sit lower. Paid amplification budget is optional but can be scoped separately and usually starts around $5K per month for meaningful test cycles. We scope around outcomes like follower growth velocity, engagement quality, and business impact, with content output volume calibrated to what those outcomes require.

What does a crypto social media marketing agency actually do?

A crypto social media agency handles strategy, content production, community engagement, growth tactics, and paid amplification for your brand's social presence. In practice that means running your daily content calendar, executing organic growth mechanics like raids and reply games, coordinating activations like AMAs and giveaways, managing paid spend that amplifies what's working, and reporting on metrics that tie social activity to business outcomes. The work is operational and continuous, which is why most engagements run as monthly retainers.

What does a crypto social media marketing agency actually do?

A crypto social media agency handles strategy, content production, community engagement, growth tactics, and paid amplification for your brand's social presence. In practice that means running your daily content calendar, executing organic growth mechanics like raids and reply games, coordinating activations like AMAs and giveaways, managing paid spend that amplifies what's working, and reporting on metrics that tie social activity to business outcomes. The work is operational and continuous, which is why most engagements run as monthly retainers.

Should I hire a crypto social media agency or build the team in-house?

It depends on stage, budget, and how core social media is to your distribution model. Pre-token launches with small teams almost always benefit from an agency because the volume and velocity of content required for crypto Twitter growth is more than a single in-house hire can produce. Post-token launch brands with strong product-market fit sometimes shift toward an in-house social team with agency support for specific campaigns. The hybrid model (agency plus internal social manager) is common for brands running both daily content production and high-stakes activation campaigns. Most crypto brands underestimate the daily operational load of social and over-rely on a single in-house hire who burns out within months.

Should I hire a crypto social media agency or build the team in-house?

It depends on stage, budget, and how core social media is to your distribution model. Pre-token launches with small teams almost always benefit from an agency because the volume and velocity of content required for crypto Twitter growth is more than a single in-house hire can produce. Post-token launch brands with strong product-market fit sometimes shift toward an in-house social team with agency support for specific campaigns. The hybrid model (agency plus internal social manager) is common for brands running both daily content production and high-stakes activation campaigns. Most crypto brands underestimate the daily operational load of social and over-rely on a single in-house hire who burns out within months.

How long does it take a crypto social media agency to grow an account?

Initial momentum (visible engagement uplift, follower growth velocity multiplying, content reaching outside the existing audience) usually shows up within 30 to 45 days. Meaningful brand-equity growth (named recognition in narrative discussions, partnerships triggered by social presence, communities organizing without prompting) takes 90 to 180 days. The 1.2 million combined community members we've driven across Scratcher, Bluff, Wagmi, and Slingshot didn't happen in the first month. They compounded over 6 to 18 months of daily content, engagement, and growth mechanics layered on top of each other.

How long does it take a crypto social media agency to grow an account?

Initial momentum (visible engagement uplift, follower growth velocity multiplying, content reaching outside the existing audience) usually shows up within 30 to 45 days. Meaningful brand-equity growth (named recognition in narrative discussions, partnerships triggered by social presence, communities organizing without prompting) takes 90 to 180 days. The 1.2 million combined community members we've driven across Scratcher, Bluff, Wagmi, and Slingshot didn't happen in the first month. They compounded over 6 to 18 months of daily content, engagement, and growth mechanics layered on top of each other.

What's the difference between a crypto social media agency and a community management agency?

Social media agencies own outbound growth: content, paid amplification, brand-building, audience expansion on public channels like X, YouTube, and TikTok. Community management agencies own inbound retention: Discord, Telegram, governance forums, support, and AMAs inside owned community channels. The two functions are closely related and many crypto brands need both, but the daily work is different. Social media work happens on public surfaces designed to acquire new audience. Community management happens inside owned channels designed to retain and activate existing audience. We focus on social media growth, with community management as an adjacent service for brands that need both under one roof.

What's the difference between a crypto social media agency and a community management agency?

Social media agencies own outbound growth: content, paid amplification, brand-building, audience expansion on public channels like X, YouTube, and TikTok. Community management agencies own inbound retention: Discord, Telegram, governance forums, support, and AMAs inside owned community channels. The two functions are closely related and many crypto brands need both, but the daily work is different. Social media work happens on public surfaces designed to acquire new audience. Community management happens inside owned channels designed to retain and activate existing audience. We focus on social media growth, with community management as an adjacent service for brands that need both under one roof.

How do you measure success for a crypto social media agency?

Three layers. Top of funnel covers follower growth, impressions, engagement rate, and reach beyond your existing audience. Middle layer covers content quality signals like reply quality, branded mentions, narrative pickup by adjacent accounts, and qualitative community sentiment. Bottom layer covers business impact: traffic to product surfaces, wallet connects from social referrals, sign-ups attributed to social, holders gained during campaign windows, and brand search lift. Agencies reporting only top-of-funnel metrics like follower count are giving you incomplete signal. The metric that matters is whether social activity is translating into the business outcomes you actually need.

How do you measure success for a crypto social media agency?

Three layers. Top of funnel covers follower growth, impressions, engagement rate, and reach beyond your existing audience. Middle layer covers content quality signals like reply quality, branded mentions, narrative pickup by adjacent accounts, and qualitative community sentiment. Bottom layer covers business impact: traffic to product surfaces, wallet connects from social referrals, sign-ups attributed to social, holders gained during campaign windows, and brand search lift. Agencies reporting only top-of-funnel metrics like follower count are giving you incomplete signal. The metric that matters is whether social activity is translating into the business outcomes you actually need.

Do crypto social media agencies focus on X (Twitter) or all platforms?

It depends on the agency, but most crypto social work is X-first because that's where crypto narratives form and capital moves. Strong agencies treat X as the primary channel and layer other platforms based on category fit: Discord and Telegram for community engagement and retention, YouTube for long-form education (especially DeFi and infrastructure), TikTok and Instagram for consumer-facing crypto products like wallets and gaming, LinkedIn for B2B crypto and infrastructure sales. Our specialty is X growth and brand development, with partner specialists available for adjacent platforms when the strategy calls for them.

Do crypto social media agencies focus on X (Twitter) or all platforms?

It depends on the agency, but most crypto social work is X-first because that's where crypto narratives form and capital moves. Strong agencies treat X as the primary channel and layer other platforms based on category fit: Discord and Telegram for community engagement and retention, YouTube for long-form education (especially DeFi and infrastructure), TikTok and Instagram for consumer-facing crypto products like wallets and gaming, LinkedIn for B2B crypto and infrastructure sales. Our specialty is X growth and brand development, with partner specialists available for adjacent platforms when the strategy calls for them.