Honest answers addressing our customers most frequently asked questions
How much does social media marketing cost? What’s the ROI?
One thing is for certain – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost. The important factor is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is on a given objective and the brand equity you develop.
How long does it take to create a website & optimize it?
Before having a discovery call, it is difficult to determine a specific time for your website project. Projects often range from one week to two months in length, depending on the website's complexity. E-commerce stores generally take longer to create. To optimize your site web in search engines, we set ourselves a period of six months of evaluation based on keywords our SEO specialist develops.
Why is paid search useful for my business?
First of all, you should know that web marketing is a competitive sector, particularly regarding the local business market. A professional team should do your advertising campaigns. It's better to intelligently invest with proven strategies and experience than to run the risk of attempting to "wing it" on your own to find later a said campaign has not proven useful.
Paid search drives high intent traffic to your business's website, allowing you to outrank your strongest competitors and gain market share in the form of new customers. These trackable results can be leveraged to understand your audience better and scaled to gain ROI from campaigns generating a positive net return. For more on the benefits of PPC, visit our explainer page here.
How can a digital marketing agency help my business grow?
Top digital marketing agencies (or the good ones at least) develop a comprehensive understanding of your business in order to evaluate all mediums of digital marketing that could generate ROI in one form or another. These mediums, often in the form of different services are then pieced together to develop a holistic strategy that allows a business to best reach customers that are interested in their products or services and then nurture strong relationships with those customers. Businesses see scaleable results often in the form of:
Stronger brand equity and reputation
Increased brand advocates
Access to more markets
Increased findability and search rankings
More time and resources
How much does it cost to hire a digital marketing agency?
As we develop custom-tailored packages for each client, there is no fixed price both service price varies from business to business and the number of services and volume of efforts involved in each service
Is email marketing effective?
Email marketing is one of the most effective ways for a business to reach customers directly. Even if subscribers don’t open an email, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience.
Email marketing is one of the best ways to build strong relationships with your customer base and educate them on your business and the benefits!