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Crypto marketing is one of the most dynamic industries for marketers to tackle. Crypto projects require heavy teams to engage with their audience. To withstand the test of time, crypto marketing needs to adapt consistently to the shifting industry trends while focusing on authenticity and building trust. Cryptocurrency marketing agencies will adapt strategies to your project to market to specific target audiences and build the most authentic followers.  

Crypto Marketing

Crypto projects are full of tech, which gives a challenge for projects to get creative. However, many teams cannot invest their energy and time into marketing because they lack the required [expertise/know-how]. Learn more about how a crypto marketing agency can help your project.

Crypto Marketing Strategies

There is just not enough time in the day, and crypto marketing agencies will relieve you from keeping up with marketing trends and tactics. Working with a crypto marketing agency, your project will focus on content marketing for cryptocurrency strategies. Content marketing is a crypto marketing service that an agency will use to keep your assignment relevant while growing more authentic communities.

Crypto Differences Between Crypto Marketing & Traditional/Web2

Many crypto marketing services take different approaches than traditional marketing services despite having  similar goals. A cryptocurrency marketing agency will focus on tactics that rely more on technology and common digital marketing tactics. Most of your intended audience is online, and a crypto marketing company will know all the right places to find them.

crypto-social-media

Next to content marketing for cryptocurrency, social media is a project’s best approach to marketing. Learn how your project can benefit from partnering with a crypto marketing company to develop a social media marketing strategy.

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Twitter is the most widely used platform for rapid project updates and a quick way to connect with audiences. Crypto marketing services can help keep up with the rapid-fire pace of Twitter activity when marketing projects. Additionally, crypto social media accounts offer a great way to educate specific audiences on your project’s details. Twitter is also integral in successfully executing content marketing for cryptocurrency projects. Most crypto marketing methods tend to work hand in hand with one another, helping the project gain sustainable traction. 

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One of the fastest growing ways to grow a cryptocurrency project is through organic SEO methods, PPC, and social media advertisements. Work with a crypto marketing company like Omni Agency to determine the most effective and economical ways to use social media ads. The downside to social media ads is how high the cost can rise to compete and get the most out of a campaign. Crypto social media accounts are best handled by a crypto marketing company that knows how to maximize your project’s potential on social media. 

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When building an authentic community for a cryptocurrency project, you must have clear ways for your audience to interact with your project and amongst themselves. Discord is a platform that allows audiences to deepen their connections with each other outside of mainstream social media channels.

Typically, crypto marketing agencies will construct specific funnels for community engagement. The funnel structure depends upon several factors that mainly depend on your audience and online behavior. Crypto social media accounts will market on the most relevant platforms to encourage their audience to take action and open more opportunities to connect.  

Content creation is the best way to grow social media accounts and encourage audiences through each step of the funnel. This aspect of marketing is also the most difficult because it requires projects to consistently post what their audience wants to see to build authentic communities. Most crypto marketing strategies fail to consider how they will align their processes to keep up with long-term content creation as the project ages.  

Keeping up with the ever-changing cryptocurrency landscape is difficult because as time moves forward, so do trends and strategies. What works now may not work in a few years or even months, so crypto marketing companies must learn to adapt to keep growing their communities. Crypto community growth is best achieved when crypto marketing services cater their approaches to the shifting time and audiences as they mature with the project.

Crypto Brand Building & Positioning for Blockchain Projects

Building a solid brand is one of the most important aspects of a business’s development, especially cryptocurrency projects. Since the focus of building an authentic community requires staying connected with audiences, how you position your brand is everything. Many cryptocurrency projects fail to decide on the proper brand positioning, which often doesn’t attract the right audiences. For cryptocurrency projects to survive, they must have the right supporters to ensure longevity and relevance in the industry.

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Choosing the right brand positioning depends on your cryptocurrency project’s unique aspects and what appeals to the intended audience. Brand positioning is the most significant determining factor in how quickly a crypto project takes off. Working with a cryptocurrency marketing agency will give you the insight you need to make the right decisions.

As the crypto project continues to grow, the brand positioning may experience shifts and, in some cases, drastic direction changes that crypto marketing agencies can help navigate. 

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As your cryptocurrency project continues to grow, developing your brand will become more critical to keep up with the demand of your growing audience. The most successful cryptocurrency projects sit at the top because brands project a sense of trust in a space filled with scams and wrong information. Any work in the financial industry requires brands to be trustworthy and authentic for audiences to stick around. Cryptocurrency market trends will constantly evolve and change, which a crypto marketing agency will use to find the best brand positioning for your growing audiences.

A cryptocurrency marketing agency will know the proper ways to tactfully develop your brand over the long term to retain current project followers and attract new ones. Giving your current audiences a reason to believe in your cryptocurrency project and stick around requires massive trust for brands to uphold. 

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The most significant pain point for any cryptocurrency project is the constant building and maintaining trust with their audiences. Scam projects have plagued the crypto industry, leaving many cryptocurrency enthusiasts with trust issues. One of the best ways to build credibility is by finding Key Opinion Leaders (KOL) to endorse the project. Crypto marketing services involve introducing them to the project for possible partnerships.  

Additionally, crypto marketing agencies will use influencer marketing strategies to attract the influencers among your audience. Influencers will support your project and typically display more a personalized view within the cryptocurrency project. Audiences don’t stay loyal to dull and generic brands; they want to know they are supporting a company that  are supported by popular and credible accounts.

The best way to build your blockchain community is to get the word out about your services. We can help you do just that. Book your free consultation today to get started.

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Honest answers addressing our customers most frequently asked questions

How much does social media marketing cost? What’s the ROI?

One thing is for certain – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost. The important factor is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is on a given objective and the brand equity you develop.

How long does it take to create a website & optimize it?

Before having a discovery call, it is difficult to determine a specific time for your website project. Projects often range from one week to two months in length, depending on the website's complexity. E-commerce stores generally take longer to create. To optimize your site web in search engines, we set ourselves a period of six months of evaluation based on keywords our SEO specialist develops.

Why is paid search useful for my business?

First of all, you should know that web marketing is a competitive sector, particularly regarding the local business market. A professional team should do your advertising campaigns. It's better to intelligently invest with proven strategies and experience than to run the risk of attempting to "wing it" on your own to find later a said campaign has not proven useful.

Paid search drives high intent traffic to your business's website, allowing you to outrank your strongest competitors and gain market share in the form of new customers. These trackable results can be leveraged to understand your audience better and scaled to gain ROI from campaigns generating a positive net return. For more on the benefits of PPC, visit our explainer page here.

How can a digital marketing agency help my business grow?

Top digital marketing agencies (or the good ones at least) develop a comprehensive understanding of your business in order to evaluate all mediums of digital marketing that could generate ROI in one form or another. These mediums, often in the form of different services are then pieced together to develop a holistic strategy that allows a business to best reach customers that are interested in their products or services and then nurture strong relationships with those customers. Businesses see scaleable results often in the form of:

Increased sales
Stronger brand equity and reputation
Increased brand advocates
Access to more markets
Increased findability and search rankings
More time and resources

What is your pricing?

As we develop custom-tailored packages for each client, there is no fixed price both service price varies from business to business and the number of services and volume of efforts involved in each service

Is email marketing effective?

Email marketing is one of the most effective ways for a business to reach customers directly. Even if subscribers don’t open an email, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience.

Email marketing is one of the best ways to build strong relationships with your customer base and educate them on your business and the benefits!

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