Here are what you’re missing out on if you're not using social media for your business
Social Media has taken the world by storm, and it’s not going anywhere, nor is it slowing down. Reports from Digital 2020: October Global Statshot shares that since October 2020, there have been over 4.14 billion active social media users worldwide -- that’s an annual 12% increase since October 2019.
A strong social media presence is imperative for all kinds of business. Whether you’re on Facebook or LinkedIn, you can’t miss out on this market. Do it right with the right full-stack digital marketing agency in Toronto and it can result in great benefits for your business without having to spend too much!
5 Benefits of a Powerful Social Media Presence
1. Get noticed
If your business is new and you want to get the word out that you just opened, social media is a great way to get things going.
With the right social media strategies, you can get in front of your potential customers and let them know about your product or service even when they’re not actively looking for it. This increases brand recall. They’ve seen your ad. So when they're actually thinking about your kind of business, they'll remember you! Or maybe they’ll see you and remember that they need you. Thus, encouraging purchase.
2. Huge Network for Word-of-Mouth Marketing
Getting things going in any social media channel is no easy task. But once you start getting traction, it gets easier to spread the word about your product or service.
People trust recommendations, especially from people they also trust. Promotional strategies like “Like our Page - Share this Post - And Tag Three Friends to Win This” and Influencer Partnerships to promote your product or service are proven ways to increase brand awareness.
3. Generate Leads
When creating a general digital marketing plan, social media plays a huge role in generating leads. Whether it’s to build an email list or to get more product or service inquiries, your audience is guaranteed to be on social media.
Through hyper-targeted social media marketing campaigns or ads, generating leads gets much more efficient and low-cost. There are lots of advertising campaign formats that you can use on all social media channels. You just have to choose which one suits your goals best.
4. Increase Sales
Generating revenue from your social media channels is a long-term goal for your social media plan. But if you do everything right, this could bring you a steady stream of sales directly from your page or by driving traffic to your website.
According to the Content Marketing Institute, social media advertising was used by 83% of marketers in 2020 and ranked second in success (29%) in producing the best content marketing results, just behind Search Engine Marketing (SEM).
Social Selling has also become a huge trend and a powerful tool to increase sales by reaching out and nurturing relationships through social media.
5. Customer Engagement
SproutSocial shared that “57% of consumers will follow a brand to learn about new products or services while 47% will follow to stay up to date on company news.”
Needless to say, social media is a proven and tested tool for you to reach out to your customers, promote and update them with your latest products and service offers, inspire them, educate them, and become a thought leader in your industry. Likewise, they can interact with your brand and later develop brand loyalty.
Again, these benefits are all dependent on your goals, strategies, and execution. Find a full-stack digital marketing agency in Toronto and remove the burden of trying to figure it all on your own.