Crypto Marketing How-to Guide - Written by the Experts (Updated 2023)

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Are you a crypto founder, CEO, or savvy head of marketing looking to maximize your results in the complex crypto space?

It's obvious that marketing your project is essential! 

But it can often become a daunting task because of the constant changes occurring in cryptocurrency and blockchain technology. Whether you are just getting started with your project or have been in the crypto space for some time, it's vital to have the right crypto marketing strategy for your brand.

In this extensive how-to guide, we’ll explain

  • Promoting your crypto project with content marketing
  • Developing your crypto marketing strategy
  • The best crypto marketing strategies 
  • Examples of crypto marketing strategies you can implement for your project
  • Google’s crypto marketing policies 
  • And why you should work with a crypto marketing agency

Without further ado, let’s dive in!

Content marketing: Educating your audience about your blockchain project

Content marketing is a powerful way to connect with your audience and educate them on your blockchain project. It's a key component of any successful crypto marketing strategy as it ensures your target audience understands your project and also amplifies your message to potential investors.

Content marketing is effective in creating brand awareness, building trust, and educating your target audience. Hence, 82% of marketers are actively investing in content marketing (HubSpot).

The fundamentals of content marketing are the same no matter the industry

  1. Find out who’s interested in what you’re doing
  2. Create useful and interesting material that they can relate to
  3. Share it with them through various channels to attract more interested participants.

The more content you produce, the better your chances of being discovered and building credibility for your project. 

Developing Your Crypto Marketing Strategy

Developing a crypto marketing strategy is no easy feat, but taking the time to implement one is rewarding in the long run. With so many projects launching daily, executing a unique marketing plan can help you stand out among the crowd.

It's crucial to focus on key areas like content creation and outreach strategies, driving user engagement through organic methods such as influencer partnerships or press releases, and spreading awareness through social media campaigns. Once you have a comprehensive understanding of what needs to go into your crypto marketing strategy and how each element should ‘fit together’, you should be well-prepared to kick off your strategy with confidence.

What are the best crypto marketing strategies?

Crypto marketing strategies are one of the building blocks of a successful brand in the blockchain industry. However, when starting out, it can be tricky to decide which approach will get you the most value.

To get the best out of your crypto marketing efforts, you need to understand your target audience and how to keep them engaged with your brand.

Below are effective crypto marketing strategies you can utlize for your project

Increase organic traffic on your website through SEO

Generating organic website traffic is an essential but often overlooked part of many crypto marketing strategies. Using search engine optimization (SEO) will increase the visibility of your website thus, increasing organic web traffic.

With SEO, you can optimize your website for keywords related to cryptocurrency and blockchain technology. This makes it easier for users who may have not heard of your brand to discover you when searching for information related to your project.

Create a Mobile-friendly website

Creating a mobile-friendly website should be a top priority in any crypto marketing strategy. Mobile traffic accounts for more than half of all internet usage thus, having a website that is appealing to mobile users will have a significant impact on the growth of your project. 

ALSO READ: How To Improve User Experience on Your Website

Crypto Marketing Airdrops

Airdrops are one of the oldest and most effective ways of promoting any crypto project. They help generate initial liquidity and create awareness for your product. You can attract investors and new users with airdrops. It's also valuable in keeping long-term fans engaged through contests and rewards for completing specific activities.

Frequent public communication is essential

With so much fear and skepticism in the crypto space, people generally don't engage with a brand they don't hear from regularly. Thus, It’s crucial for a crypto marketing strategy to include frequent communication with your audience. This goes beyond just releasing one-off press releases or blog posts but actively engaging in conversations across different platforms and keeping up momentum throughout the strategy's duration.

Conducting crypto ads on Twitter campaign

Creating engaging ads on Twitter can be a great way to get the word out about your crypto project but it requires careful thought and consideration to be successful with it. You need to create an advertising plan that encompasses audience targeting, content optimization, engagement monitoring, and message tweaking. When done correctly, using Twitter can result in increased engagement and visibility for your project.

Press Releases

By leveraging the publicity associated with press releases, you can increase your brand recognition and spark conversation about your project. According to Early Stage Marketing, 68% of businesses reportedly raised their brand/product visibility with press releases.

However, it's important to strike a balance between information overload and delivering concise content. You can achieve this balance by only including the essential details to attract readers to learn more about your brand.

Use Online Chat Platforms for Crypto Marketing

Online chat platforms are highly effective in connecting with users, educating them about your project, and growing your presence in the crypto community.

Discord and Telegram are the two most common chat platforms for crypto marketing. However, there are other platforms you can explore. Some are region-specific so it's necessary to tailor your marketing efforts for those regions. Examples include WeChat (China), Line(Japan), and ICQ (Russia).

Start an Email Marketing Campaign

Setting up an email marketing campaign is a handy yet rewarding way to bond with your followers. Email boosts profits so much that businesses make an average of $40 for every one dollar they spend on email marketing.

Email marketing involves a deliberate combination of visually appealing designs, direct and concise messages, and coherent email flows to make sure your followers have an amazing experience interacting with your brand.

Banner Ads and Display Advertising

Banner ads and display ads are strategic digital marketing techniques that promote your crypto business to new audiences and increase brand awareness. It’s important to place banners or display ads on websites and applications in similar domains to increase your chances of getting new users who are interested in your project.

ALSO READ: Digital Marketing: A New Era of Business Growth and Expansion

Examples Of Crypto Marketing Strategies

A winning crypto marketing strategy will include a combination of different marketing approaches to engage customers at different levels. For example, the messaging for crypto newbies or new users would be different from the messaging for potential investors.

Below are some examples of marketing strategies you can implement for your crypto project

Example of Online Community Forums for Crypto Marketing

Online communities are great resources for crypto marketing. They allow you to gain access to a wealth of knowledge, resources, and support. Examples of online communities for cryptocurrency and blockchain projects are

  1. BitcoinTalk
  2. Cryptocurrency Subreddit
  3. Blockonomi
  4. BitcoinSubReddit
  5. Ethereum Stack Exchange

Example of Social Media in Promoting Your Crypto Project

Social media plays an important role in your crypto marketing strategy. It offers an easy way to engage potential users, boost brand recognition, and get the attention your project needs to succeed.

One excellent example is WINGS DAO, a Swiss blockchain project dedicated to launching its DAO. They used creative tactics like tutorials on their YouTube channel and special contests run through their Telegram group chat to draw attention to their token sale. The success of their campaign shows the impact of social media when launching a crypto project. 

Example of Reputation Management for Crypto Marketing

Whether you’re just launching or you've built a stellar crypto project, it's crucial to manage the public's perception of your brand. This includes both offline and online reputation management.

Off-line reputation management includes having good customer service, participating in industry events, producing quality content for conferences and events, and strategic partnerships. 

Online reputation management includes setting up Google Alerts or Social Mention to get notifications whenever your brand is mentioned online, responding to comments and reviews, and maintaining a positive online presence. 

Reputation management ensures that your brand has a positive public image and that potential customers can trust your company. This is especially useful in the crypto space, which is often viewed skeptically by some members of the public. 

An example of a crypto project that used reputation management to grow is Zcash. Zcash leveraged its reputation to partner with organizations such as the Electric Coin Company, which have helped to expand its user base and promote its brand.

Example of Crypto Influencers for Crypto Marketing

Working with crypto influencers allows you to build a positive brand image and reach new audiences. It’s important to look for influencers who are active and have a large following. You should also consider the type of content they produce, their level of engagement, and the quality of their content.

There are several crypto influencers you can partner with. However, a more effective approach is to find influencers that are interested and understand the niche of your project. 

For example, StormX partnered with Snoop Dogg to promote their rewards-based cryptocurrency and blockchain-based platform which allowed them to reach a larger audience 

Example of Directly Contacting Buyers for Your Crypto Project

Directly contacting buyers is an important part of any crypto project's marketing strategy and can be a powerful way to build relationships and promote your project. It involves using tactics like email marketing and cold-calling to provide detailed information about your project and offer a personalized sales pitch. You can also use social media campaigns to create a personal connection with potential buyers, and build trust and credibility.

An example of a crypto project that contacted buyers directly is Ripple. They targeted banks and financial institutions to form partnerships and build relationships. This helped them garner a large user base and gain recognition in the crypto space.

Example of Affiliate Marketing for Crypto Marketing

Affiliate marketing is an effective way to promote your crypto project and drive more engagement and awareness. However, it’s not enough to just choose an affiliate because they have a large audience, also check their audience demographics if it matches the type of audience you're targeting for your project.

One example of a crypto project that used affiliate marketing is Chainlink. They partnered with leading exchanges and wallets to increase their user base and get more exposure. By offering rewards to affiliates for referring new users and transactions, they were able to create an incredibly successful affiliate marketing campaign.

Example of Working with a Crypto Marketing Agency

Crypto marketing agencies are great partners for cryptocurrency businesses and projects. They can help you create effective marketing campaigns, optimize your website for SEO, and manage your social media accounts. They also have the expertise to help you manage influencer relationships, promote your crypto project with a personalized approach, and nurture a buzzing community for your project.

Before choosing a crypto marketing agency to work with, make sure they are experienced in working with crypto projects. You should also make sure they are knowledgeable about the latest trends and technologies in the crypto industry.

Once you’ve chosen a crypto marketing agency to work with, you should collaborate closely with them on your marketing strategy. Start by discussing your goals and objectives, and work together to create a campaign that is tailored to your needs. Make sure to involve your team in the process so that everybody can be on the same page and work toward a common goal.

Finally, it’s important to track and measure the results of your campaigns. Your crypto marketing agency should be able to provide you with data and insights that will help measure your ROI and identify areas for improvement.

Be Aware of Google's Crypto Marketing Policies

Google has recently started introducing stricter policies on cryptocurrency-related advertising. Crypto founders and marketers need to be aware of these policies and stay up-to-date with any changes to ensure their business is following the rules. Failure to abide by these regulations can result in Google banning your ads from appearing on its platforms.

Google’s crypto advertising policy is hidden in its financial products and services policy, but here’s a quick summary:

They do not allow ads related to initial coin offerings (ICOs), token sales, crypto wallets, crypto trading advice, or unregulated exchanges.

They also require all crypto marketers to be transparent with their ads. This means that all ads must clearly state the exact services or products being offered, as well as the associated fees and risks. Ads must also provide accurate information about the cryptocurrency business being advertised.

ALSO READ: The Power of Google Ads

Why you need a cryptocurrency marketing agency

It’s not enough to just build an incredible project. You need to have an effective crypto marketing strategy that leverages years of experience and technical expertise. Working with a prominent cryptocurrency marketing agency can provide you with the knowledge and support you need to create a winning marketing strategy for your project. 

Crypto marketing agencies are well-equipped with the tools and resources necessary to promote your crypto and blockchain product. An experienced agency will create an exclusive marketing plan to help drive targeted leads that can convert into long-term customers.

How to hire a Cryptocurrency marketing agency

Having a compelling crypto marketing strategy will help you reach the right audience and increase your brand visibility. You can get started by hiring a reliable cryptocurrency marketing agency that helps to promote your project and maximize your ROI. 

At OMNI, we provide comprehensive crypto marketing services to help our clients increase the reach of their projects and grow their businesses with result-driven strategies. We help crypto projects scale and help traditional companies bring their business into the crypto space with a marketing plan that connects you with crypto enthusiasts and investors.

Book a free call with us to discover how to promote your crypto project with personalized marketing strategies.

Learn why we have been featured as one of the best crypto marketing agencies of 2023!


Let’s work on your project!

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