Intelligent business solutions
SoftProdigy is a hub of geniuses working together to provide genius IT solutions to their clients through intelligent business solutions. Since 2006, the company has been successfully helping businesses from all over the world connect to a bigger audience, scale, and reach greater heights through cutting-edge digital solutions such as web development, mobile app development, strategic digital marketing, enterprise content management (ECM), and more.
Paid Search & Lead Generation, SEO & SEM, Strategy, Content Marketing
Our team of savvy marketers and veteran project managers had a deep analysis and inventory of SoftProdigy's current marketing assets and efforts in order to come up with a plan that doesn't start from scratch. We wanted to make use of what they currently had and improve it rather than totally recreating everything. We needed to work around a budget, so we created a few options and packages that would best suit their needs.
In the end, the following strategies were executed and fulfilled:
- A cross-channel campaign. A highly-targeted paid advertising campaign was ran across all their social media channels, including Facebook, Twitter, LinkedIn, and Instagram. The goal of the campaign was to generate leads and increase conversion. The ROI for each campaign was closely monitored. Underperforming ads were either eliminated or tweaked.
- On-Site Search Engine Optimization. To increase website traffic and therefore sales, we optimized their website to follow the latest SEO trends and strategies. Such strategies included incorporating the targeted keywords in their website content and improving the site's back-end structure.
- Content Marketing: Omni created a long-term content marketing strategy that will help SoftProdigy build a strong relationship with their audience through high-quality content. The strategy was also developed to help back up the SEO strategies we also created for them.
Through our team's diligent work and genius strategies, the campaign drove significant outcomes to SoftProdigy’s bottom line. We streamlined the client's paid advertising campaigns, SEO, content marketing, email marketing, and conversion rate optimization; and then handed it over to their in-house team to track and maintain. The projected outcomes and target KPIs were hit in the second month of the campaigns.
Improvement stats | Six months comparison
Increase in organic search traffic
Increase in new users
Increase in page views