Our team of savvy marketers and veteran project managers had a deep analysis and inventory of SoftProdigy's current marketing assets and efforts to come up with a plan that did not start from scratch. We wanted to make use of what they currently had and improve upon it, rather than recreating everything. We needed to work around a budget, so we developed a few options and packages that would best suit their needs.

In the end, the following strategies were executed and fulfilled:

• A cross-channel campaign: A highly-targeted paid advertising campaign was run across all their social media channels, including Facebook, Twitter, LinkedIn, and Instagram. The goal of the campaign was to generate leads and increase conversion. The ROI for each campaign was closely monitored. Underperforming ads were either eliminated or tweaked.
• On-Site Search Engine Optimization: To increase website traffic and sales, we optimized their website to follow the latest SEO trends and strategies. These strategies included incorporating the targeted keywords in their website content and improving the website's back-end structure.
• Content Marketing: Omni created a long-term content marketing strategy that would help SoftProdigy build a strong relationship with its audience through high-quality content. The strategy was also developed to help back up the SEO strategies we also created for them.