Intelligent Business Solutions

SoftProdigy is a hub of geniuses working together to provide genius IT solutions to their clients through intelligent business solutions. Since 2006, the company has been successfully helping businesses from all over the world connect to a bigger audience, scale, and reach greater heights through cutting-edge digital solutions such as web development, mobile app development, strategic digital marketing, enterprise content management (ECM), and more.




Paid Search & Lead Generation, SEO & SEM, Strategy, Content Marketing

The Challenge

SoftProdigy came to us with the objective of scaling their business, which included generating more revenue, increasing ROI, and improving relationships with their current clients. Their digital marketing efforts were out-of-focus and disorganized. Despite having an in-house marketing team, they lacked the necessary tools and competence as well as inadequate communication. Following a thorough examination of the client's objectives and requirements, we determined that they required improved SEO performance as well as a result-oriented content marketing strategy. The strategy was condensed within a three-month time frame, which was incredibly short considering the objectives.

The Solution

Our team of savvy marketers and veteran project managers had a deep analysis and inventory of SoftProdigy's current marketing assets and efforts to come up with a plan that did not start from scratch. We wanted to make use of what they currently had and improve upon it, rather than recreating everything. We needed to work around a budget, so we developed a few options and packages that would best suit their needs.

In the end, the following strategies were executed and fulfilled:

  • A cross-channel campaign: A highly-targeted paid advertising campaign was run across all their social media channels, including Facebook, Twitter, LinkedIn, and Instagram. The goal of the campaign was to generate leads and increase conversion. The ROI for each campaign was closely monitored. Underperforming ads were either eliminated or tweaked.
  • On-Site Search Engine Optimization: To increase website traffic and sales, we optimized their website to follow the latest SEO trends and strategies. These strategies included incorporating the targeted keywords in their website content and improving the website's back-end structure.
  • Content Marketing: Omni created a long-term content marketing strategy that would help SoftProdigy build a strong relationship with its audience through high-quality content. The strategy was also developed to help back up the SEO strategies we also created for them.

Our Objectives

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Increase Audience Reach

Increase Conversion Rate and Sales

Increase Client Retention and Engagement Rate

The Results

Through our team's diligent work and genius strategies, the campaign drove significant outcomes to SoftProdigy’s bottom line. We streamlined the client's paid advertising campaigns, SEO, content marketing, email marketing, and conversion rate optimization; and then handed it over to their in-house team to maintain and track. The projected outcomes and target KPIs were hit in the second month of the campaigns.

Improvement stats | Six months comparison


Increase in organic search traffic


Increase in new users


Increase in page views

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