The competition in the blockchain and cryptocurrency space is rapidly increasing. With the global crypto market projected to grow to over $ 1.9 billion by 2028, the barriers to entry for new businesses have never been lower.
Advertising is one of the best ways to get noticed, and Pay-Per-Click (PPC) marketing is a very effective strategy for blockchain and crypto companies. Reports by Hanapin Marketing State of PPC 2019 - 2020 show that "PPC is a huge driver of business" for 74% of brands.
PPC marketing can help blockchain businesses reach new heights by enabling them to target specific audiences, thereby capturing more leads and solidifying their brand’s presence in the minds of their potential customers.
In this article, we’ll explore how crypto brands can leverage PPC marketing. We'll also discuss some of the unique challenges of PPC marketing for businesses in the blockchain industry, and provide expert tips and strategies to overcome these challenges and maximize the return from your ad spending.
Benefits of PPC Marketing For Crypto Companies
Before we delve into the process of creating a PPC marketing campaign, let's take a moment to explore the potential benefits it could offer your business.
With PPC marketing, crypto companies can achieve instant top-of-the-page visibility on search engines. When potential investors or customers search for related keywords, your ads will be right there at the top, grabbing their attention. This immediate visibility helps you capture your audience's attention from the get-go, ensuring your brand is seen and heard.
Another advantage of PPC campaigns for blockchain brands is the ability to tailor their campaigns to target specific demographics, locations, devices, and user behaviors. Narrowing down your audience will enable you to position your crypto ads to reach the most relevant people. This targeted approach increases the chances of attracting potential investors who are genuinely interested in your offerings.
Not every visitor converts on their first visit to a website. Therefore, employing remarketing techniques in your PPC campaigns to retarget those visitors can provide added exposure and increase conversion by up to 70%.
How To Create an Effective Crypto PPC Marketing Plan
To create a successful crypto PPC campaign, you need to first understand your target audience. Crypto enthusiasts are passionate individuals who believe in the power of blockchain technology and are eager to be a part of the decentralized future. Here's how you can profile and target them effectively:
- Dive deep into their interests and behaviors. Understand what drives them, their risk appetite, and their investment preferences. This will provide valuable insights for targeting and tailoring your ads.
- Evaluate important search queries and user intent. Crypto enthusiasts are constantly searching for information on new altcoins, trading platforms, and ICO opportunities. Understanding this will enable you to align your ad copy and keywords to meet their needs.
- Segment your audience for even better precise ad targeting. Dividing your target audience into smaller, more targeted groups can help to increase your conversion rate. For example, segmenting based on investment preferences or knowledge level allows you to deliver hyper-relevant messages for maximum conversion.
Once you effectively understand your target audience, you need to choose the right platforms for your crypto PPC campaigns. Below are some popular options:
Google Ads is a powerhouse when it comes to getting more reach and visibility. It provides access to a vast audience, making it an ideal choice for expanding your reach. However, you must understand Google's crypto advertising policies before crafting your ad copy as this helps to ensure compliance. Below are more tips for complying with Google's crypto advertising policy:
- Clearly state your value proposition.
- Avoid misleading claims or exaggerated promises.
- Disclose any risks or disclaimers associated with your offering.
Social Media Platforms
Social media platforms like Facebook, Twitter, and LinkedIn offer unique opportunities to engage with potential users and investors. For example, you can leverage Facebook's large user base to showcase your ads to individuals who have shown an interest in cryptocurrency or blockchain-related topics.
You can also use PPC marketing to reach crypto enthusiasts and blockchain professionals on Twitter and LinkedIn. However, make sure to incorporate the right hashtags on these two platforms for increased reach and impressions.
Furthermore, platforms such as Reddit and Discord offer excellent avenues for targeted advertising because their communities tend to be highly involved and interactive.
Crypto-specific platforms like CoinMarketCap or CoinGecko offer a unique advantage – a captivating audience actively seeking relevant information and investment opportunities. Launching PPC campaigns on these platforms will enable you to reach potential investors at the perfect moment, that is, when they're researching and evaluating projects. Capitalize on this opportunity with compelling PPC ads that catch their attention.
Crafting Effective Ad Copy
After selecting the platforms where you'll be running your crypto PPC campaign, it's time to craft ad copy that will resonate with your target audience. Here are a few tips for writing effective crypto ad copy:
- Address possible concerns: The crypto community has huge concerns about security and transparency. Address these concerns directly in your ad copy by highlighting the security protocols you have in place, as it’ll help to showcase your transparency and emphasize your team's domain expertise.
- Incorporate trust signals: Build credibility and instill confidence by incorporating trust signals into your ad copy. Consider endorsements from reputable figures, notable partnerships, or industry certifications that demonstrate your commitment to excellence.
Landing Page Optimization
If you want to turn potential leads into customers with your PPC campaign, it is essential to optimize your landing page. Here are some of the best practices for landing page optimization:
- Ensure that your landing page clearly communicates what you're offering and how it benefits users and potential investors. Make sure to use concise and persuasive language to grab their attention.
- Highlight testimonials and success stories to build trust and further showcase your expertise. Feature real stories from satisfied customers to demonstrate the value of your project.
- Utilize A/B testing to determine the placement of different elements. This will let you maximize conversions by testing images, subtexts and CTAs in different strategic locations to identify which draws the most attention and encourages the highest engagement. A/B testing can help you get more conversions from a single PPC campaign thereby increasing your ROI.
Challenges and Limitations of Crypto PPC Marketing
Let's examine the challenges that crypto businesses encounter in their PPC campaigns and possible solutions to overcome them.
- Searchability: Finding the right keywords amidst the expanding crypto landscape can be challenging. However, with the help of keyword research tools and by keeping up-to-date with industry trends, you can discover valuable opportunities and increase the reach of your ads.
- Navigating Complexity: Crypto PPC marketing demands expertise. From blockchain technology to tokenomics, founders and CMOs must possess deep knowledge of the industry. Investing in comprehensive education and collaborating with professionals who specialize in crypto marketing can be highly beneficial for navigating the complexity of the crypto industry and achieving impactful results.
- Measuring Success: Monitoring the performance of a PPC campaign in a market that's always changing can be difficult. To get accurate insights into how effective your campaign is, make use of custom tracking parameters, conversion tracking pixels, and analyze user engagement patterns.
- Maximizing ROI: Budget limitations can hinder crypto PPC marketing. Ensure to target niche audiences, leverage remarketing campaigns, and constantly refine your ad copy and visuals to maximize conversion rates and squeeze value from ad spend.
Future Trends and Innovations in Blockchain PPC Marketing
Innovative technologies like AI, machine learning, and data analytics are revolutionizing the way PPC campaigns are executed in the blockchain industry. This transformation is bringing significant changes to the industry and opening up new possibilities for businesses to reach their target audience with more precision and efficiency.
AI and machine learning algorithms can analyze vast amounts of data, thus enabling blockchain brands to make real-time decisions on optimizing their PPC campaigns. These can help to deliver highly targeted ads to the right audience at the right time, thus increase conversion rates and lower customer acquisition costs.
Looking ahead, the future of PPC marketing for blockchain businesses is promising. Increased use of artificial intelligence will lead to hyper-personalized ads, suiting each individual's preferences and boosting engagement.
Furthermore, integrating blockchain smart contracts on ad networks can facilitate automated transactions and enhance transparency, thereby streamlining the PPC campaign payment processes.
Unleashing the Potential of PPC Marketing for Blockchain Brands
The potential of PPC marketing for blockchain brands is tremendous. With immediate visibility, targeted traffic, and retargeting, PPC campaigns can help crypto companies expand their reach and maximize conversions.
However, getting the most out of PPC marketing requires a thorough understanding of the target audience and a deep experience of the right platforms. It also requires expertise in optimizing your landing pages and crafting effective ads that are compliant with the advertising policies. With the emergence of advanced technologies such as artificial intelligence and machine learning, PPC marketing is set to undergo a massive transformation in the near future. This presents an opportunity for blockchain brands to take massive control over their growth trajectory.
If you want to harness the power of PPC advertising and take your blockchain project to the next level, chat with us.
Together, we'll unleash the full potential of PPC marketing for your business.