High growth e-commerce optimization.

Here we want to talk about the company in detail. What they do, what industry they operate in, what is unique about their company, a history of the company. Basically, any information that we can say here that gives visitors a better understanding of the company. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

Client

VEGA e-Commerce

Services

Data Consulting, Digital Strategy, Media

The Challenge

Here we want to talk about the challenge the company is facing (eg. growth, scaling to new countries, reaching new audiences, leveraging a small budget to achieve ROI, etc.) eg. "The sports nutrition market is growing considerably every year and Vega needed to optimize their strategy so they can capitalize on the market growth."

Our Objectives

The Solution

Here we want to talk about the strategy we put in place to solve their problems, deliver a premium service, and achieve our objectives. eg. "Initially, we generated a short-term visibility boost while simultaneously building for long-term success. By creating a strategy that joined together a range of marketing techniques, we crafted a holistic approach. We merged a spectrum of digital marketing tactics including SEO, content curation, marketing automation, lead generation, and customer journey mapping."

Turning strategy into action involved the following channels and methods:

Pay-per-click (PPC): We scaled the existing PPC strategy to direct traffic to key lead-generating landing pages and focused on users searching for retargeting-related terms. Managing Criteo’s million-dollar budget meant tracking the cost-per-lead diligently to achieve the desired ROI.Search engine optimization (SEO): Our team improved keyword density on the website and incorporated targeted key phrases through content optimization.

Video: By restructuring Criteo’s YouTube account based on relevance, competitive findings and YouTube analytics we optimized content visibility.Marketing Automation: We mapped Criteo’s buyer persona types and paths, integrated Salesforce CRM with Pardot marketing automation, and consolidated over 30 existing customer databases for streamlined uploading into Pardot.

Analytics: We fine-tuned Criteo’s content management system (CMS) to measure the impact on website users and used UX tracking to ensure site navigation stayed smooth. We optimized for conversions using Crazy Egg heat mapping software and coordinated with Google Analytics to track data for multiple pages and languages.

We built robust content across 11 language sites and expanded this to 17 sites during the campaign. This enabled Criteo to bring in more qualified leads from around the globe. Ultimately, our approach let Criteo outgrow their competitors and cement their position within the marketplace.

The results

An increase of

1288%

in organic traffic

An increase of

1693%

in unique page views

An increase of

1693%

in unique page views

Budget Spend:

$10,000

Duration:

30 Days

Numberof Qualified Leads via Facebook:

235

Number of Qualified Leads via Google:

265

Average Cost Per Lead:

$11

Closed Sales:

22

From ZERO in sales to over $40,000 in first two weeks!

3rd week to 5th week $80,000in sales

$160,000 the 2nd month!

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