High growth e-commerce optimization.
Here we want to talk about the company in detail. What they do, what industry they operate in, what is unique about their company, a history of the company. Basically, any information that we can say here that gives visitors a better understanding of the company. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Data Consulting, Digital Strategy, Media
Turning strategy into action involved the following channels and methods:
Pay-per-click (PPC): We scaled the existing PPC strategy to direct traffic to key lead-generating landing pages and focused on users searching for retargeting-related terms. Managing Criteo’s million-dollar budget meant tracking the cost-per-lead diligently to achieve the desired ROI.Search engine optimization (SEO): Our team improved keyword density on the website and incorporated targeted key phrases through content optimization.
Video: By restructuring Criteo’s YouTube account based on relevance, competitive findings and YouTube analytics we optimized content visibility.Marketing Automation: We mapped Criteo’s buyer persona types and paths, integrated Salesforce CRM with Pardot marketing automation, and consolidated over 30 existing customer databases for streamlined uploading into Pardot.
Analytics: We fine-tuned Criteo’s content management system (CMS) to measure the impact on website users and used UX tracking to ensure site navigation stayed smooth. We optimized for conversions using Crazy Egg heat mapping software and coordinated with Google Analytics to track data for multiple pages and languages.
We built robust content across 11 language sites and expanded this to 17 sites during the campaign. This enabled Criteo to bring in more qualified leads from around the globe. Ultimately, our approach let Criteo outgrow their competitors and cement their position within the marketplace.