Email automations & flows
Not all people who visit your website are ready to purchase immediately. But they may sign up for your newsletter or add things to their cart, creating a potential lead. The best way to nurture these leads and encourage them to purchase is through email marketing.
Email Marketing can be a tedious task if you haven’t discovered the wonders of email automations and flows just yet. Although setting up email automations and flows is a tedious task on its own, when done right, you can sit back, relax and go to sleep while you let the process work for you.
Email Automations and Flows does not only save you time, money, and other resources. It’s also a great way to personalize your customer’s experience with your brand, increase customer retention rates, improve employee productivity, and ultimately, grow your business.
SMS marketing, at first thought, seems like an outdated marketing strategy that’s just not sophisticated enough. But imagine the number of times you actually check your phone in a day. You can turn off your social media notifications, but you rarely turn off text message notifications. This is why SMS marketing works.
In a nutshell, SMS marketing is a marketing strategy where you send urgent promotional campaigns and transactional messages to your customers through a short message service or SMS. SMS marketing is a powerful and effective tool to get in touch with your customers when done correctly. Overdo it, and you got yourself an annoyed customer who will probably block you.
Nonetheless, if you have something urgent to say to your customers, a text is the best way to get it to them. Just make sure they’ve opted-in.
You can have the best digital marketing plan and execute all of it perfectly. But if you have poor content, it’s all a waste. We’ll reiterate it here: Content is King. Content, ultimately, is what will sell your business to your potential customers.
The content we are talking about here is all the visual and written content you present to your customers to convince them to purchase your product or service.
That said, your content should be one that sells. But this doesn’t mean that you’ll start bombarding your customers with sales talks. It’s human emotion that sells. Hence, your content should resonate with your audience. Great content brings your brand to life, provides value, moves, and inspires with a good balance of promotion.
Tried and true five step process
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