Brand & Digital Strategy

Building your brand goes hand in hand with your digital strategy. Your brand, in essence, is how you make your customers feel about you through what they see, what they hear, and read. A solid brand strategy is one that fully showcases your value, defines your behaviour towards your audience, differentiates you from your competitors, and clarifies the functional and emotional benefits you offer to your audience. 

Getting your brand strategy in place is important before you proceed with creating your digital strategy. In the digital world, the experience you give your client is all virtual. Your brand is the personal touch. While your digital marketing strategies get you in front of your target audience, it’s your brand that influences their purchase intent.    

Ultimately, it’s your brand that will determine a sale. But a good digital marketing strategy will allow you to be able to speak to your target audience.

Business Consulting

Digital Marketing without a strong business foundation and a cluttered business model is like going to war without a plan. Digital Marketing is not just about making sure that your target audience sees your brand, so they purchase from you. A good digital marketing plan matches your short-term, and long-term company goals, works with your current resources, and can scale up whenever you’re ready. 

However, this is only possible if the company is clear and set with its business model and high-level goals. What are their current revenue streams? How does their physical, human, intellectual, and financial resources look like? What are their target sales goals? 

Business Consulting will provide you with more clarity about your company’s future and help you develop the necessary goals, objectives, and action plans to achieve that future. 


Marketing Research

Running a business means embracing risks. But risks can be managed and mitigated through research. Marketing Research allows you to make educated decisions instead of mere assumptions. Thus, saving you from costly mistakes.

Marketing Research involves developing a thorough understanding of your target audience and gaining insights about competitors. Not everyone will need or want the services that you offer. Market research helps you identify who will need and want your products or services because this audience is most likely to purchase. Allowing you to focus your marketing budget and brand message on targeting this audience. 

On the other hand, competitive analysis allows you to improve your business by looking internally at your business model, unique value proposition, pricing, and marketing strategies and then improving on them.


A flawless integration for developing a powerful digital omnipresence. We don't take this lightly and neither should you. Let's make something magical.

1

Discovery

Through a quick 30 minute call, we go over a series of questions with your business to develop a thorough understanding of your operations and target market. Then we communicate with you to understand your goals involving digital marketing services and look to identify any additional value that we can deliver.

2

Tailor

Leveraging the information gathered in the discovery call, we create a series of custom-tailored packages containing only services relevant to your business that best suit your business's goals and objectives. Each service and the deliverables are clearly explained during our scheduled video call.

3

Onboard

After deciding on the best package for your business and revising the deliverables, we have a brief onboarding call with the objective of ensuring we have all the resources, information, and understanding needed to deliver the best results that properly embody your business's personality.

4

Implement

Following the onboarding call, we get to work creating all deliverables for the coming month. Through one easy-to-access link, you will have access to all content to suggest revisions. All content is created 12 days before the end of the month to ensure adequate time for changes.

5

Refine

Each month, following services being deployed, we create extensive reports that outline results and key performance indicators that hold us accountable for delivering the results you expect. Internally, we leverage each report to understand target markets better and refine marketing efforts to improve results consistently.

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