Take time to understand your audience.
Omni's community-driven approach successfully promoted the DC community and its message of diversity and inclusivity. By taking the time to understand the community and its needs, we were able to craft a marketing strategy that was both effective and authentic. User education was also a key part of our strategy. Through platforms like TikTok and Twitter Spaces, DC was able to reach out to potential users and teach them about their advocates.
As a result of this partnership, Omni was able to provide valuable resources and support to help grow DC's reach and impact. Within a month of engagement, we were able to add 500 new community members organically, with an average of 7.8 engagement rate and a total of 41.7K profile visits driven by our strategic communication plan.